MKTG 348 Week 4 Buyer Persona

With information that we learned in HubSpot, we were required to make a buyer's persona. A buyer persona is sometimes referred to as marketing personals. This represents basically your ideal customer. This consists of sales, products, and services that you need to decide on the ideal customer that you are trying to attract. Some may ask why do you even need to do a buyer personal but it is very important for your business. This will help you understand your costumers. It will make it easier for you to tailor your content, message, product development, and so on for whatever you are targeting.



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So, as you can see from the picture above that when writing a buyer persona you want to focus on three things which include:

1. Background
2. Demographics
3. Identifiers

This will really help break it down for you in helping understand your consumer better. Demographics include a range of things from age, gender, income, and area. This will be beneficial to your business in finding information out. When it comes to background you want basic detail about your idea persona. Write down key information and any other relevant activities that you think will be important. It really is easy, I think that people make it harder than it has to be--go out and give it a try for yourself!

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