When I first started social media classes, I really did not know how much there is to know. The possibilities for social media are endless, and there are so many options out there to help optimize your business or market yourself. One of these possibilities is called Google AdWords. What is Google AdWords you might say? Well let me explain, Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for an advertisement and only pay when people click on the ads. The ad service is largely focused on keywords that help narrow the search for individuals. At first, this was a very daunting task for me to do. I never really went too in depth when it came to this type of social media outlets. But, to my surprise, it was easier to register for a Google AdWords account then I thought. Registering might just be the easiest part of the whole process. Once you get familiar with the program and play around in it, it tends to become easier for people.
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You will want to create a new Gmail address if one already exist because it helps to have one specific email for the Google AdWords. You then go to the website and register yourself, and your business that you are trying to promote. What is nice about once you familiarize yourself with the program, you can give yourself a set budget for the entire year if you'd like. Once people start clicking on your page, that is when you pay only when people click. Another thing that is cool is that you get to choose the keywords for that specific website. For example, if you have a website for clothing some of the key words you can have are: colorful tops, ripped jeans, cardigans, etc. The better the keywords, the better chance you have of individual's clicking on your site and promoting it.
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