Monday, February 15, 2016

MKTG 297 Week 4: Google AdWords Study Guide

Like I've said before, Google AdWords, is by far, not the easiest things to pick up on. I think that it requires practice and also studying some information about it. The one thing that might be daunting is when studying Google AdWords to become certified in it. There seems like there is so much to know, and so little time, per say. Well, there are some great sites out there that can help you become and expert on Google AdWords and all that there is to know about it. A little bit about the exam is that it is 120 minutes to complete the exam, you will need a score of 80% or higher to pass, and if you do not pass the exam, then you can take it again after 7 days. This does seem a little scary for some, but if you have the right study materials and focus, I think that anyone will be able to take the exam and pass in no time.


Google Images

Some information that you will obtain after studying for the Google AdWords will be:
  • How online advertising and AdWords can help your clients meet their advertising goals
  • Google Search Network and Google Display Network campaign creation and management
  • How to measure ad performance and optimize campaigns
  • Industry best practices and strategies
These are awesome things to learn and will definitely have you stand out from others when it comes to job interviewing. In today's society, social media is key for marketing for organizations and businesses. What better way to obtain all of these key components for yourself when it comes to job hunting and real world experiences. You will have the background and knowledge you need to compete with others in this fierce and competitive work force ahead of us.


Google Image


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