MKTG 347 Week 6: Personal Branding

Branding yourself--what exactly does this mean? Well, personal branding is "the practice of people marketing themselves and their careers as brands. while previous self-help management techniques were about self-improvements, the personal-branding concept suggests instead that success comes from self-packing"(Google Definition). I think that people can take this in one of two ways; first, that you have the power to improve your overall brand weather it is personal or business. And, two, is that the social media outlet is your key component to help get you to where you want to be. A topic that I have discussed over and over again is LinkedIn. I think that we have the power to create an awareness for our brand and it just takes the right tools and advice to really figure it out. If you didn't know already but LinkedIn has more than 350 million users from more than 200 countries. Business to business marketers rate LinkedIn the top social media for delivering business to business content and most effective for generating leads. Lastly, 40% of LinkedIn members check it daily--this means the possibilities are endless!

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So, with this being said, what exactly will make you stand out from the crowd? I mean the facts say it all with how many users are out there. Lets start with your profile. Starting with a professional headline, photo, background, contact info, URL, summary, showcase your work, experience, add media, skills and endorsements, recommendations, and additional information and summary elements. I know I threw a lot at you, but we are not trying to sugar coat anything. These are things that are necessary to improve your profile that will help distinctuate you from others. This might even be the end all for a job interview and an employer is choosing between you and the competition. People looking at your profile can say a lot about you. So make sure you stand out from the others and try to improve your LinkedIn with these steps to rock your profile!

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