When wanting maximum performance for your Google Ad, some wonder what is most important to consider when placing the ad. First, the user needs to organize the site's content and make sure it is easy to navigate around. If there is a messy website--it will be harder for users to be able get around and navigate through it. There are some questions when considering this. It may include: what is the user trying to accomplish by visiting my site? What do they do when viewing a particular page? Where is their attention likely to be focused? How can I integrate ads into the area without getting in the users way? How can I keep the page looking clean, uncluttered and inviting? These are all logical answers that you might want to ask yourself before moving on.
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Then, there is also to consider that you want to show off your content. Placing ads that are close to the content that users are interested in is what really makes sense. Keeping your ads looking like ads is also a reasonable thing to do because if your site is great, but you have a ad that is unappealing then you can forget it. Call them what they are--this means no side tracking with the idea of what the ad is really about. Less can be more, when it comes to the ads. Remember, you do not want to make it look very od or too colorful that might make the ad unappealing to some individuals. Finally, review your site. Take the time to explore your site and make sure that everything is appealing and up-to-date with your ads. Good luck!
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