MKTG 348 Week 6: Inbound Methodology

Inbound Methodology is the best way to turn strangers into customers and promoters of your business. this might be confusing to some when they first read this. What exactly is inbound methodology and what does one mean by it--well below is a picture to further explain better what exactly it is.

HubSpot

Inbound marketing has been the most effective way marketing methods have for doing business online. So, this means instead of old methods such as the purchasing of ads, emails lists, and buying leads, inbound marketing focus creatively on the pulls of people towards your different products or services. By doing this, it is alluring individuals in a timely matter with this being fast and easy. The picture above have four actions which include:

• Attract
• Convert
• Close
• Delight

this means that inbound companies must take in order to obtain visitors, leads, customers, and promoters. Along the bottom are tools companies use to do these actions.

Inbound marketing have some major themes which include:

• Content creation and distribution
• Lifecycle Marketing
• Personalization
• Multi-channel
• Integration

Google Images